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Show your team pride while you beat the heat with the Northwest® Alabama Crimson Tide Cooling Towel. Great for use at the gym, this cooling towel is activated when you open the packaging the first time and shake the towel. For extra-long workout sessions, activate the towel a second time by immersing it in water and wringing it out. Cool off and support the Crimson Tide when you use the Northwest® Cooling Towel.