Firmstrong Women's Bella Fashionista Seven Speed Beach Cruiser Bike

NOW: $299.99 (40% off!)
Was: $499.99*

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Firmstrong Women's Bella Fashionista Seven Speed Beach Cruiser Bike - Dick's Sporting Goods
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  • Burgundy
  • Vanilla
Size Chart
  • 17 IN. FRAME

Usually ships in 1 - 2 business days.

Standard Ground Service Available (normally $75.00)

Product Information:

Sleek and stylish, the Firmstrong Women's Bella Fashionista Seven Speed Beach Cruiser Bike is ready for action. On a quick spin around the park or casually cruising through town, this seven speed bike features a Shimano gear system that shifts gears with the flick of your wrist for easier uphill pedaling. Dual seat springs offer a cushioned ride, and a cuff guard protects pants from fraying. Set out in style on the Bella Fashionista.
Click here to learn more about Free In-Store Bike Assembly


  • Seven speed cruiser bike
  • Ideal for casual cruising along the beach, to and from work, and on other paved surfaces
  • Shimano Internal Gear System shifts between seven gears smoothly for easier uphill pedaling
  • Wide white-wall tires move smoothly over bumps
  • Dual springs cushion impact for a less-bumpy ride
  • Sleek design amplifies style with fashionable accents
  • Thick top tube, front and rear fenders, and painted rims are sure to turn heads
  • Comfortably fits women from 5' - 6' tall
  • Cuff guard protects pants
  • Can carry up to 350 pounds


  • Frame: 17'' extended steel
  • Cranks: one piece
  • Brake type: caliper
  • Tires: 26'' x 2.125''
  • Tire tread: waffle
  • Handlebar dimensions: 28.5'' cruiser bars
  • Seatpost size: 28.6''
  • Seat: classic leather cruiser saddle
  • Wheel size: 26''
  • Spokes: 14G
  • Grips: synthetic leather
  • Bike shipped 80% assembled
  • Manufacturer's 30-day warranty
  • Model: BLBU267-1032
  • Firmstrong

NOTICE: Used Bikes and/or bikes purchased online that have been assembled are non-returnable.

We strongly recommend that a professional bicycle mechanic properly assembles, repairs, and maintains the bicycle. DICK'S Sporting Goods will provide free in-store assembly service by a certified technician for any bicycle purchased on our website or in our stores (proof of purchase required). If you choose to assemble the bicycle yourself, DICK'S Sporting Goods is not responsible for injuries or damages resulting from improper assembly.
Country of Origin: China
Web ID: 60370576

Customer Reviews:

Rated 4.8 out of 5 by 4 reviewers.
Rated 5 out of 5 by Stunning Bike!! Just picked up from Dick's yesterday! Very nice bike. Love the metallic flake burgundy color!!! My daughter is 5'2" and fits her great! Bike is a bit heavy, but with the elongated steel frame this is to be expected. Bought it in the 7-speed, but haven't really had a chance to take on a ride yet. Will update if any issues, but the look of this bike, the leather seat and handle grips, just looks awesome! October 19, 2016
Rated 5 out of 5 by Most Comfortable Bike Ever This bike is so comfortable, I could ride it all day. It shifts easily and is smooth as silk, not to mention that it looks so cool my husband wants one. If you order online, make sure to take the bike to an actual Dick's store for assembly. They do a far better job - and for free - than we could have done ourselves. There was a minute scratch on the front fender when it was remove from the box, and the manager offered me s 10% discount without even being asked as I was not concerned about a tiny scratch in the least. Great customer service!! August 7, 2016
Rated 4 out of 5 by Bikes great getting it though not do much I had to wait a week for to to be shipped to me. Brought it in to be built then found out that the manufacturer forgot the thread a couple of the holes for screws. So my bike's been there for another week and I'm having them thread the screw holes instead of waiting another week or so for a bike. May 21, 2016
Rated 5 out of 5 by good bike we were extremely happy with Issak who helped me purchase my bike. August 9, 2015
  • 2016-11-01 T01:21:38.863-05:00
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