Learn More About Fishing Lures

Catch More Fish With The Right Fishing Lure

Stock your tackle box with top-performing fishing lures from DICK’S Sporting Goods. Choose baits from trusted brands like Berkley®, Rapala®, and Strike King® as well as exciting newcomers like Googan baits.

Find the right lure for any species in any type of water. Whether you're gearing up for a bass fishing trip or looking for the best trout lures and baits, you'll find what you need at DICK'S. Choose from hard baits, soft plastics, jigs, spoons, spinners, jar baits and more.

Consider the environment in which you'll be fishing to find your best lure options. Think about the time of season, water depth and if the fish will be spawning, mating or actively feeding. Your choice will vary depending on environmental factors. Sometimes the best way to find what works for a lake or stream is to try multiple options.

DICK’S is also your home for essential fishing services. Make sure your fishing reel is ready to go — stop into your nearest DICK’S location for in-store line-winding, plus pick up live bait and your state fishing license on your way to the water.

Land A Trophy Catch Today

You can't make the fish bite, but you can give them varied and interesting targets, and put your hook in the right place. Here are some additional strategies that might help you get some bites:

  1. Cast your lures near a sharp change in depth, weed line or change in light.
  2. Talk with other anglers. Where is the hot spot today, and what are they using to lure the fish?
  3. Watch for abnormal behavior from birds and baitfish.

Every angler develops their own technique. They have their own lucky lures and their own favorite spot. For many, these change year after year. Try new locations, and most importantly, try new fishing lures.

Check out the best of the best in the top fishing brands section at DICK'S Sporting Goods.