Learn More About Wisconsin Apparel & Gear
Wisconsin Badgers Apparel & Gear for Game Day
For the dedicated Wisconsin fan, DICK'S Sporting Goods offers a wide range of officially licensed NCAA® apparel and gear.
If you're tailgating at Madison or lounging on the couch, any die-hard NCAA® fan is sure to find clothing and accessories to fit their needs. Browse t-shirts and polos to support your team and your favorite sport.
For the true fan, an officially licensed jersey is the ultimate in game day gear. Wisconsin jerseys are available in men's, women's, and kids' sizes from adidas®.
To complement your game day outfit, consider a UW-Madison hat. For fans in colder climates, DICK'S Sporting Goods offers an assortment of knit hats from brands like New Era® and '47 Brand®.
For the fan that makes Saturday football a family tradition, look for officially licensed gear for fans of all ages. From NCAA® jerseys to t-shirts featuring Badgers graphics, you are sure to find something for the whole family.
If you are looking for a relaxed way to support your Badgers, a t-shirt or polo is the perfect fit for you. These officially licensed tops come in a wide range of colors and fits, so you can cheer on Wisconsin to victory.
For the UW-Madison fan who wants to train like their favorite college athlete, check out Sideline gear from adidas®, who offer an expansive collection of performance tops and shorts.
For the true Wisconsin fan, DICK'S Sporting Goods is the ultimate one-stop shop. Find officially licensed apparel, including hoodies, sweatpants, crew neck t-shirts, and polos marked with your team's logo or wordmark to show off your UW-Madison spirit.
Whether you are kicking back for a game in your Madison, Wisconsin home, hitting the gym, or cheering in the stands, DICK'S Sporting Goods has everything you need to support the team all season long.
Browse a wide selection of other Licensed merchandise at the Fan Shop at DICK'S Sporting Goods.