Berkley Flicker Shad Crankbait

Berkley Flicker Shad Crankbait is rated 4.7 out of 5 by 91.
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$3.99 - $4.99


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Berkley Flicker Shad Crankbait
Berkley Flicker Shad Crankbait
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Product Information:

The Berkley Flicker Shad knows that when it comes to mimicking baitfish, it’s all about the flicker. Designed with the help of Berkley’s® pros, this shad bait features a unique action that specializes in simulating the frantic swimming of a fleeing baitfish. The Berkley® Flicker Shad™ Crankbait even features a weight transfer system that casts like a bullet and balances the swimming action on retrieve.


  • Designed with help from the pros
  • Unique action produces a flicker just like real, fleeing baitfish
  • Imitates real shad in profile, size, and swimming depth
  • Weight transfer system creates bullet-like casts
  • Armed with Mustad® Ultra Point hooks
  • Sound: Rattle


Size: 1/8 oz.
  • Model: FFSH4M
  • Length: 1 1/2 in.
  • Running Depth: 6-8 ft.

Size: 3/16 oz.
  • Model: FFSH5M
  • Length: 2 in.
  • Running Depth: 9-11 ft.

Size: 1/4 oz.
  • Model: FFSH6M
  • Length: 2 1/4 in.
  • Running Depth: 10-12 ft.

Size: 5/16 oz.
  • Model: FFSH7M
  • Length: 2 3/4 in.
  • Running Depth: 11-13 ft.

Size: 1/2 oz.
  • Model: FFSH9M
  • Length: 3 1/2 in.
  • Running Depth: 11-13 ft.
  • Brand: Berkley
  • Country of Origin: Imported
  • Style: FFSH


Rated 5 out of 5 by from The lure that catches fish and talks to you I bought several types of this lure and I am very happy with their performance. I was standing in the boat and I kept hearing someone say Use me, use me, so I looked around to see the berkley lures tying themselves onto my spare combo. I was not thinking about seeing this event I just grabbed the rod and made a cast. Before I knew it I was reeling in a 5 pound largemouth. After releasing my catches that day I drove home and had a complete conversation with the Flicker shad. They said they will continue to catch big fish for me and I got home and bought every one that was in stock. Where else can you buy talking lures anyway.
Date published: 2017-06-12
Rated 5 out of 5 by from My "Go-To" Crankbait! Since beginning to use Flicker Shads, they have no doubt become a confidence bait for my boat in respect to consistently boating walleyes! The range of sizes and colors available means I'm always able to find the right combination to put fish in the boat. Not just walleyes love 'em - we boat a ton of "accidental" smallmouth, northern pike, big crappies and even a few muskies on Flicker Shads as well.
Date published: 2015-06-30
Rated 5 out of 5 by from Lake Erie I've switched from crawler harness to flicker shads due to the mess of worms. Erie is awesome for walleye and the flicker shad still produces fish even when it gets slow. I've pulled up walleye, small mouth bass and lots of silver bass. I've usually average at least 1 large 12-14 inch perch a trip. Hooks are a little on the light side but I do not keep extremely tight drags so I have not had the hook problems as other unless I use pliers to remove the hooks on sheephead. My favorite is 7 cm at 55 feet back off the board. Soo much faster then crawler harnesses. Thanks Berkley.
Date published: 2015-06-18
Rated 4 out of 5 by from Needs only one thing. Finally bought some flicker minnows last fall. First trip we boxed a 2 man limit on the Saginaw River trolling them very slow, with 3 monsters in the mix. Love the action even at slow speeds, but the hooks they come with are junk. They are brittle, weak and bend out of shape to easy IMHO. Then break when you try to bend them back into shape. I'm busy now looking for some suitable replacements, so as to not interfere with the fish catching/working dynamics of the lure.
Date published: 2015-06-10
Rated 5 out of 5 by from Great Features I have been using Flicker Shads since the came out. I believe they are the best product on the market. They run true right out of the package. I run them on plainer boards, lead core, snap weights, and mono, very effective in all methods. The color selection is awesome to cover all water conditions. The new Pro Flash series made a great product only better.
Date published: 2015-09-14
Rated 5 out of 5 by from Exceptional Trolling lures for Walleye & Coho's I've puchased more than 100 of these in the 2.5 Inch and 2 Inch sizes. They are excellent lures for trolling. I've caught hundreds of Walleye on them with bonus fish of Crappies, bass, northerns and even a bluegill. On the Great Lakes I use them for Coho's, Browns and Lake trout. They out fish their more expensive competitor lures. Just this season since May I've boated over 40 keeper Walleye's on them. Great Lure and Great Value
Date published: 2016-06-07
Rated 4 out of 5 by from effective lure Has been great on walleye and picking up a lot of bass with it as well. Could use an upgrade on the hooks and have had lips break as well but great bait for the price. Has also caught some big crappie while trolling for walleye. Chartreuse growler has been awesome. Puts fish in the boat.
Date published: 2014-07-31
Rated 5 out of 5 by from GREATEST CRANKBAIT OF ALL TIME!!! I had purchased my first Flicker Shad about 5 years ago. As soon as I tore it out of the easy to open packaging I had fallen in love with them. The hooks are wicked sharp and extremely reliable. They are so sharp whenever a fish takes a bite they are instantly and effortlessly hooked. The next thing a love about the Flicker Shad is the depths its about to reach and action it performs in the water. Typically, deep diving crankbait are big and bulky. But not the Flicker Shads, they dive to incredible depths without sacrificing its small slender body design. The way the Flicker Shad moves in the water is unlike any other. I have met a fish that can resist that tempting display it does in the water. All it takes is one glance and its gone!! I will forever have a Flicker Shad in my arsenal as it is the best lure on the market for targeting multiple different species of fish. Whenever I brag about my catches to friends and family the first thing they ask is,"What did you catch it on?". Majority of the time I just smile and say "Flicker Shad" or "Flicker Minnow". From Largemouth Bass to Flathead Catfish there is nothing the Flicker Shad can't catch!!! [This review was collected as part of a promotion.]
Date published: 2016-11-08
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