Let me say that Dicks Sporting Goods (DSG) has really stepped up their game in the outdoor goods market in the past couple of years. They launched a line of kayaks last year that offered great bang for your buck compared to other brands and it looks like they are bringing that same energy to the cooler market. It seems everyone is making a cooler nowadays. They all promise great ice retention and maybe a couple other options, but at the end of the day the only thing that matters is does it keep your stuff cold and does it do it for a long time? If you are looking at the DSG Victory cooler, then the answer is yes. It will also do it without breaking the bank. I was offered the opportunity to review this cooler, in exchange I received the cooler free of charge, and in return I am offering my honest review. First of all, the color on this cooler is really nice. Very deep blue with no evidence of the molding process. The edges are clean and the cooler appears very well made. It has some nice touches like anchor points built into the side, a bottle opener that doubles as a locking point to keep things secure inside, and positive locking latches. It also features a very thick rubber gasket that you can feel when you close the cooler. You can tell some real thought went into making this cooler. It’s sturdy enough to stand on or sit on, so its great for a campsite. Second, it promises 5 days of ice retention, so I put that to the test. I put in 20 lbs of ice (it will hold almost 30), and I closed it and locked it closed. I did that on a Sunday afternoon. Each day I would slosh the cooler to judge the ice retention. On Friday afternoon it was probably 25% ice, and then on Saturday it was all water. If I had more ice in the cooler, then I think I could have added another day. So, for a trip to the beach or a weekend camping trip, this cooler is going to be perfect. Lastly, this won’t break your budget. Similar coolers are at least double the cost, if not triple, and you are getting the same features. And, this cooler is proudly made in the USA. You won’t go wrong with this cooler and I would gladly recommend this to anyone in the market for a high-performance cooler.
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