Paige Bueckers is loud, proud and just getting warmed up. Here come the buckets.
From record-breaking viewership to sold-out stadiums, women’s sport isn’t just growing — it’s created an undeniable energy that’s expanded the athletic landscape, showing a new picture of achievement and strength that reflects the power, skill and promise of these athletes putting in the work. Through their everyday expression of confidence and their groundbreaking achievement in sport, these athletes prove what’s possible when you embrace your full power. Through “So Win,” Nike’s stance is clear: There’s nothing wrong with wanting to be the best.
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