I normally wear hats in the winter but wanted a headband so that I could keep my ears warm when I have my hair up. Black goes with everything and the logo is also in black so it's kind of discreet. If you didn't really want that sporty look. The sherpa fleece is super soft and extremely warm and I have a small head and this fits perfectly... I don't necessarily think it would stretch an awful lot if you have a larger head, so I would keep that in mind if you're considering purchasing this.
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