By the time I checked out, Amazon had it cheaper by almost $15 due to its pricing strategy and sales power, which attracts customers to its platform rather than directly to the vendor's platform. ON should offer more creative sales bundles to compete with Amazon. For example, not just first-time purchase w/ 15%, but more bundle types of this product with other supplements and offer percentage-based discounts based on total quantity of everything purchased, bulk purchase of 3 or more of the same product, etc. All these will help. Larger quantity also means consolidated shipping. Not asking to beat Amazon's price, which is very tough to do, but at least make it comparable using some of these strategies.
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