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Explore our wide range of Yozuri baits, designed to enhance your fishing experience. Our collection features a variety of high-quality baits with shared features that will attract even the most elusive fish. From hard baits to squid jigs, each bait is crafted with precision and attention to detail. With options like the knuckle bait and twitchbait, you can experiment with different techniques to lure in your catch. Whether you're a seasoned angler or a beginner, our Yozuri baits are a must-have for any fishing adventure. Upgrade your tackle box and reel in the big ones with confidence.
$7.99
top- of- the- line squid jig strikingly brilliant and proprietary internal holographic prism finishes, in five effective colors contains “ glow- in- the- dark ” belly accents for added brightness, even in the murkiest waters the ultra bait squid jig can be fished individually, or in tandem the most...
5
Jeffyeti
I enjoy squid fishing and this is a great squid lure either day or night fishing
$15.99-$17.99
designed with a state- of- the- art magnet weight transfer system features superior casting distance, allowing you cover a wider fishing zone and reach deeper waters with unmatched precision and the quick sinking capabilities that ensures it stays at your desired depth for the entire duration of...
$16.99
complete with color change technology, the high speed vibe is a real weapon in the water. ... designed to mimic baitfish, the yo- zuri® big game™ high speed vibe hard bait is an excellent choice for fishing off the
$7.99
versatile wire bait constructed from tough and durable proprietary polycarbonate material erratic action that resembles a knuckleball being thrown from a pitcher ’s mound aerodynamic design for long casting distances stands upright when sitting motionless at the bottom, making it easy to fish slow...
5
Drfftwd
These knuckle baits will take your spinnerbait game to another level. Excellent vibration and flash from the knuckle bait.
5
Mrbass802er
I always buy new lures hoping I ’ m going to find the miracle lure. This is no miracle lure it catches fish as any lure will.
4
Erod
I wrote a review 3 months ago but it was during the Summer, non spinnerbait season. However, I was able to use several different colors and I caught some large fish on these lures. I caught a 6lb striper on a Shad color and th blue 3- D prism ball. I was using a Berkley trailer. I also caught a a 5lb large mouth on it. So, Fall was extremely short this year so I am looking forward to Spring to really test these lure out.
4
Erod
I purchased several different colors, but, it's summer and not really prime spinner bait time of year. However, I did catch a 5 lb large mouth on it. It casts well and the retrieve action is great. However, I am looking forward to fishing it when the conditions are more conducive and the bass are n't schooled- up and hanging out in 25 feet of water.
$59.99
knock pencil 125, 3d inshore pencil popper 135, and 3d inshore popper 120 swimming lures include a mag darter™, hydro minnow lc 150, and 3d inshore twitch bait
$14.99-$17.99
I have caught fish of all sizes and the action is unbeatable. ... Love the lure has great movement in the water and casts decently far. ... This is one of the lure that you need for bluefish very well made and strong
5
Kingly209
Works as intended, have caught several fish with it now! Highly recommend.
5
Fish22
I used this lure for stripers and blues. Great action in this lure. Cast far. Great colors to choose from.
5
Chase6576
Awesome lure for striped bass. I have caught fish of all sizes and the action is unbeatable.
5
Bigjohn12
Love the lure has great movement in the water and casts decently far.
5
Bc37
Go to lure for open beaches for stripped bass and bluefish.
$24.99
this lure is worked with a long sweep of the rod, which causes the bait to swim side to side in a 6- 12 inch range below the surface before popping back up on top the action mirrors a dying baitfish on the surface and drives even finicky fish crazy features yo- zuri ’s patented...
$17.99
slow sinking twitch/glide bait lazy side to side wobble and glide action on a straight retrieve quick flashing and darting action on twitch and pause retrieve through wire construction triple strength saltwater treble
5
Paulie the Painter
I bought the luer a month ago, it works well. I will get another color to add to my arsenal.
4
Bizbass
Great striped bass lure works great for deeper water or sun surface definitely a must have for spring fishing
$12.99-$14.99
the mag minnow™ hard bait features a magnet weight transfer system that delivers the ideal balance for a natural swimming motion and increases the distance of your
5
Eagle Rider 7
Love this in the back water for stripers. Fish them off my tin boat. Spot and stalk fishing. Great swimming action.
5
Luis 17
Overall is a good lure to have on your tackle box. Needs a lil more weight for casting.
4
Chugo
Used this lure for Striper Bass at Candlestick Park S. F. Pier. My friends told me it was not going to work, but a few cast later I got what I wanted. Long range casting, used at the middle of the pier and it worked just fine, I really liked how it performed on the water; great product at a good price. Hugo from San Francisco.
$7.99
the aurie- q boasts a beautiful super cloth body with details such as lateral lines and fins, reversed feathered pectoral fins, and life- like eyes. ... These are great
5
Matks
Definitely worth the buy great action, and catch a ton with this lure
5
Shpuple
These are great jigs. Dick's has quite the selection. They need the larger sizes as well as Yamashita's and this would be a one stop shop.
$19.99
color change technology, through wire construction, extra large eyes depth: 0 ’ ... action: floating body: proprietary “ power body ” stainless steel wire- thru construction hardware: 3x strong treble hooks, 3x strong split
$9.99
weight: 1 oz uses: saltwater perfect for threadfin herring, pilchards and peanut bunker ... slow sinking twitch/glide bait lazy side to side wobble and glide action on a straight retrieve quick flashing and darting action on twitch and pause retrieve figure 8 hook locking system triple strength...
$9.99
great crankbait for beach fishing for snook with life like qualities that would increase your chances for a hook up. ... It looks great in the water when it moves like a real
5
matyfish8
One of the best lures in my arsenal for multiple species in Florida. Lgm bass, peacock bass, snook, juvenile tarpon, cichlids, gar. Everything hits this.
5
Casanova
I ’ ve had great experiences catching fish with this lure. It looks great in the water when it moves like a real fish.
5
Capt Wild Bill
I have several of these lures because they produce fish
5
bojonski
great crankbait for beach fishing for snook with life like qualities that would increase your chances for a hook up.
5
johnstack08
On a slow retirve in the river, as I brought lure close to the bank had a huge hit. 30lb striper.
$8.99
One of the better hard baits under lights for trout. ... Great shallow hard bait ... They have a great action when twitched and work well on trout, rock, and
5
Deltona Dave
Nice smaller twitch bait that suspends perfectly. More body roll than side to side darting. Casts far and catches bass
5
SweeetLew
Got the holographic ayu for a recent trip to St. Pete. It did not disappoint. Was getting skunked and switched to the ayu. Almost every other cast I was landing fish. Had my first double catch ever! Really sharp hooks and casts well. I highly recommend.
5
Johnny 123
Have caught several fish since purchase. has great action.
5
FishyNC
I own many of these lures now and not one has disappointed me. They have a great action when twitched and work well on trout, rock, and redfish.
4
RMD124
Even though these are on the smaller side, I ’ m still able to cast them pretty far with a bait caster. I like the look and flash and how well they suspend on the pause.
$49.99
knock pencil 100, 3d inshore surface minnow swimming lures: 3d inshore fingerling 70, 3d inshore fingerling 100, 3d inshore twitch bait 90, crystal 3d minnow
$9.99
the 3ds minnow is a tournament level hard bait that has a tight wiggle action when fished with a straight retrieve. ... durable painted finishes and patented 3d prism finish depth range: 6 ’, 1.
$8.99
durable painted finishes and patented 3d prism finish depth range: 2 ½ ’,. 8m ... action: suspending body: tough and durable proprietary polycarbonate material hardware: 2 round bend black nickel treble hooks-# 10 front and# 12 tail and super strong black nickel split
$14.99-$17.99
This lure is known for catching large fish and being durable. ... Great lure ... I can ’ t wait to start catching large fish with it. ... realistic oversized holographic eyes, highly detailed etched scales and gill plates, magnetic weight transfer system depth: 3
4
Noodlez
This lure is known for catching large fish and being durable. I can ’ t wait to start catching large fish with it.
$9.99
with lifelike rubber legs and large aurora red eyes, this bait proves to be too tempting to hungry fish. ... Great for corvinas and their hooks are strong enough to keep on using
$7.99
made from a strong abs resin material wrapped in luminous cloth that provides a more realistic feel for longer attacks and increased hook ups features small “ reverse- feathered ” pectoral fins and over- sized red eyes double heavy duty 8- tine stainless steel hooks are sticky sharp stainless steel...
$9.99-$11.99
I 've caught many fish on Yozuri lures in the past and I believe I will have similar success with this lure too. ... slow sinking lipless hard bait ideal for fishing grass flats, oyster bars, and troughs along the beach patented 3d prism finish sends out flashes of...
5
Josh Neider
One of my go to lures for striper fishing in the spring
5
Deltona Dave
Bussn' them bass with this twitch bait in central Florida. Guess they think this bunker color looks like a crappie
5
Johnny 999
Yo- zuri lures are the best around I buy inshore lures to use in the lakes. Big bait= BIG FISH
5
Deeder27
Well- made. Great action. I ended up buying several.
5
Tom from IL
This lure looks like a winner! I 've caught many fish on Yozuri lures in the past and I believe I will have similar success with this lure too.
$9.99
WAS: $10.99-$12.99*
Good looking lure with lots of sideways jitter action ... the sharp treble hooks provide easy penetration, while the abs body gives the yo- zuri® crystal 3d minnow floating hard bait
5
Fisher1965
I brought this a month ago and used it surf fishing and had great results. I bought several more to use the next time I go to the beach. I will also be using these on my home lake.
5
Johnny 999
Yo- zuri lures are the best. Great color options and a large range of colors
5
Rey S
Yo- Zúri are always top of the line lures, probably the best on the market. They are expensive but worth it. They colors and action are great
5
Islandman70
Excellent looking in the water and really nice to cast.
5
EvanMorgan27
Great for baiting fish diffidently buying more when it ’s time
$15.99-$16.99
with a durable abs body and strong hooks, the yo- zuri® crystal 3d minnow deep diver floating hard bait withstands hit after hit. ... It fished very well, but no bites from
5
John 17
I purchased this Yozuri a couple of weeks ago I used it in a muddy Feather River. It fished very well, but no bites from stripers.
5
Blake
I bought this lure after seeing it in action with my fishing buddy and on YouTube and man does it work. Unfortunately I lost it on something big because it broke my line. I 'm definitely buying this one again and again couple different lures from yo zuri
5
Dave
Nice lure but expensive. This brand tracks well but I have not yet caught a fish with them.
$7.99
They are the best hard to fine when u see them grab them ... perfectly balanced with a realistic swimming action, the ultra lens squid jig has feather teasers behind the eyes and sharp twin hooks for improved
5
Jnbbzzang
Bought Dicks online Not expensive but very good quality
5
Animal
They are the best hard to fine when u see them grab them
$7.99
the yo- zuri® mini aurora squi jig has excellent swimming action to bring your catches in and twin hooks to keep them on. ... I have not used this jig yet, April is squid fishing month, this is the jig, the boat I go on uses, this will be the first time I fish for squid, every year the fishermen...
5
Lellolallo
Didn ’ t try it yet, looks good quality. Great color
5
flying bearssss
It is working so nice. It catches squids. Very bright in the water.
5
Good luck
I have not used this jig yet, April is squid fishing month, this is the jig, the boat I go on uses, this will be the first time I fish for squid, every year the fishermen fills up a 5 gallon bucket of squid, I 'm going this year, good luck.
$9.99
Yozuri lures have great design. ... uses: made for saltwater fishing effective for attracting topwater species such as mackerel, mullet and sardines ... I 'm impressed with the look of this
5
Tom from IL
I 'm impressed with the look of this lure. Yozuri lures have great design. This one is no exception.
$9.99
yo- zuri is proud to introduce the ultra metal squid jig to the north american market. ... fast sinking heavy weighted lead squid jig cloth body for realistic feel designed to be used on the bottom of the yo- zuri squid rig features glow and uv
$21.99
popper hard bait large cupped mouth for huge surface commotion power body weighted for long distance casting color change technology extra- large eyes tough 3x treble hooks and 3x split rings through wire construction for durability ideal for surf casting for striped bass, jack...
5
Jeffm8875
I bought this particular color on clearance. Have had good luck with these. Cast very far and creates a large splashing action. For the clearance price I couldn ’ t resist
$12.99
WAS: $13.99*
through wire construction single knock cadence rattle topwater walk the dog style lure triple strength saltwater treble hooks extra large eyes ... weight: 1 oz uses:
5
Gary Luc
will use this in the fall for fishing on the beach
5
Droul
Can ’ t wait to use this lure, heard a lot of god things about yo- zuri baits and fishing for striped bass!
$9.99
product features inner hologram sheet sharp darting performance quick response by fixed weighted center power treble hook 3d prism finish tough and durable abs
5
Just Another Fisherman
I bought this a few weeks ago. I was very happy because I got a great deal from Dicks Sporting Goods. The lure is well made and the hook are sharp. Very satisfied with my purchase.
5
Deltona Dave
If you jerk your rod this lure will make a popping sound just like it's supposed to do
5
AJDB
Bought as a stocking stuffer! My son was excited. Would get again
$7.99
features a strikingly bright metallic laser finish in bright, effective colors designed to sink at a rate of 6 ” per second and can be fished individually or in tandem, similar to a “ sabiki- style ” rig equipped with super- sharp hooks and feathered pectoral fins make this a one- of- a- kind squid...
$11.99
weight: 1- 3/4 oz uses: saltwater perfect for threadfin herring, pilchards and peanut bunker ... length: 5- 1/4
$11.99
designed with a flat bottom and horizontal posture which allows it to have an extremely easy walking action you can walk this bait 180 degrees side to side and the cupped mouth spits water as it moves features a single knock cadence rattle in the back of the bait...
$16.99
the hydro popper is perfectly weight to reach long casting distances. ... the topwater popper has an extra wide mouth to create a large, seducing splash that fish will notice from long
$11.99
available in 10 proven colors, this hard bait sports a premium painted finish and large eyes that will draw in fish and trigger strikes. ... I have caught multiple large bluefish with it and it has withstand the power off there
5
Big John from frisco
Great value and great quality. Catches the big one.
5
Chase6576
Awesome lure for stripers. It casts great and can be used in shallow water. Does not go too deep.
5
JCReal
It was excellent. Stripers and blues slayer. Highly recommended
5
FishingWithLing
Anytime of day, incoming or outgoing this hydro minnow is a killer in the water. Would recommend switching out the hooks and split rings
5
tomg11757
Got this lure with my bonus points. Can ’ t wait to give it a try.
$17.99-$18.99
YoZuri is the king of plugs. ... The hooks and split rings are very strong does not bend. ... uses: ideal for big game, saltwater fish design and details: large cupped face spits water as the lure works across the surface weight transfer system allows for easy long casting...
5
TommyNi
I caught a 35lb jack crevelle and 4 40 in reds them in the 5. 25in bone color. The hooks and split rings are very strong does not bend.
5
Glen I
YoZuri is the king of plugs. There are others but none as good as these. They fish great for back water stripers on my jon boat.
$12.99
durable polycarbonate body perfectly weighted for long distance casting thru- wire construction walk- the- dog type action cadence rattle to draw in predators from long distances extra large eyes and painted finishes to increase strikes two 3x treble hooks use when surf or inshore fishing great...
$12.99
squid imitation hard bait that be cast or trolled through wire construction glow in dark tail skirt triple strength saltwater treble hooks ... weight: 5/8 oz uses: saltwater perfect for dorado, tuna, cobia and striped
$17.99
weight: 1- 1/2 oz uses: saltwater perfect for dorado, tuna, cobia and striped bass ... length: 7- 1/2
$19.99-$21.99
pencil popper hard bait weighted for long distance casting power body color change technology extra large eyes tough 3x treble hooks and split rings stainless steel through wire construction for durability fishable with a stop and pop, walk the dog or skipping action on a fast...
5
Raethunder
So easy to cast and retrieve. Have landed anything yet, just a matter of time.
5
Cuden
Sturdy, great painting job and will last long time for me. I have not tested it yet, but I will soon then give it another review. Will buy more of this product in near future!
$5.97-$7.99
WAS: $7.99*
Great bait to throw alone or as a trailer on spinner bait or jig ... These are dependable baits and they last pretty good! ... Boom this bait is amazing! ... Good
5
Ron H
The Zamora is one of the best Chatterbait trailers on the market!
5
Jaxbassin101
Bought this to use as a chatterbait trailer. Looks great swimming through the water.
5
Billy catches em
Best bang for you buck when I tore up the sand bass an stripped bass with these in the past but I only had like a 7 count bag an it tore em up till I ran out will be buying in bulk again!
5
Best vibrating jig trailer ever made! Really draws in some big fish!
5
S1270
If you are looking for a trailer to pair up with your charrerbait or swim jig, look no further. Great action without being overly crazy.
$6.49-$8.99
The texture and color varieties make the Yamamoto Senko Soft baits a natural for a wide variety of fishing environments. ... Gary Yamamoto always a go to soft plastic and love the option of smaller size for ned
5
Fish2DMax
Thought it fun to buy the A special Bassmaster Classic color drop, Texas Tilapia. It looks great in the water!
5
Joel B
Best bait I ’ ve ever fished with. Catches fish in any weather condition.
5
Paul on the Water
[ Gary Yamamoto Senko Soft Bait are superior to imitations.
5
T-roy
I have fished senkos for 20yrs.. there very versatile.. love um
5
Ron H
Senko is a very versatile bait catches bass everywhere!
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