The Year's Best Bass Lures

Fill your tackle box with top-notch baits from this Pro Tips collection of the year’s best.

July 08, 2020

Every angler can attest that the best bass lure is the one with a fish at the end of it. These top-performing baits will spend more time in the water than your tackle box. With these best bass lures, each cast can almost seem automatic as you haul in one trophy after the next.


There are a number of top-performing bass lures across multiple styles. Find your favorite from this Pro Tips list of the year’s best soft plastics, spinnerbaits, buzzbaits, hard baits and jigs.


*Disclaimer: Inventory may fluctuate due to product availability.






Gary Yamamoto Senko


Action-packed and ready to cast, the Gary Yamamoto Senko soft bait can be a great lure for multiple species. This soft plastic is infused with salt for an authentic taste, making for a more enticing bite. As the Yamamoto Senko falls horizontally, you can see its signature side-to-side action. Multiple colors and sizes are available to match your fishing needs. You can even branch out in the Senko soft bait family with pro, fat and thin lure models. Give the fish what they want and haul in your next trophy catch with the Gary Yamamoto Senko.

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Googan Baits Bandito Bug Craw


With the Googan Baits Bandito Bug Craw, you can really sink your teeth into a productive day on the water. Featuring a crawfish-inspired profile, this soft plastic lure can help you whip lingering fish into a frenzy. The ribbed body emits a vibration as the lure swims to grab the attention of any nearby bass. Meanwhile, the elongated claws and side pinchers use a raised ridge to produce a lively and fast-kicking action. Serve up the original or junior-sized lure and hook into your next catch with the Googan Baits Bandito Bug Craw.

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Googan Squad Filthy Frog


Leap into top-notch performance with the Googan Squad Filthy Frog. This topwater lure features a weedless profile perfect for swimming through cover. The weighted design can allow for longer casting and improved water coverage as you search for that prized bass. Choose from multiple colorways to give your cast even more appeal. Hop from fishing hole to fishing hole and hook into success with the Googan Squad Filthy Frog.


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Keitech Easy Shiner


Watch fish get mesmerized by the movement with the Keitech Easy Shiner soft bait. Featuring an unsymmetrical body, this soft plastic dances through the water with a unique rolling action. The thin, flat tail accentuates your retrieve by catching water for big tail kicks. The Keitech Easy Shiner can be a colorful addition to any tackle box. Its two-tone color injection process melds two salted plastics into one for a bright, appealing final product. Give a little rhythm to your bass fishing setup with the Keitech Easy Shiner.


Shop the Keitech Easy Shiner




YUM Dinger Soft Bait


Fishing high-pressure areas with little room for failure? Cast the YUM Dinger soft bait and be ready for a clutch hookup. The subtle, life-like action of this soft plastic can help improve your presentation when trying to hook anxious fish. The YUM Dinger is versatile and can be used in Texas, Carolina, wacky, weighted or weightless rigging setups. Give this quality soft bait a cast and enjoy your high-stakes fishing.

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Z-Man Finesse TRD


The Z-Man Finesse TRD soft bait can be a great lure for anglers of all skill levels. The dimpled texture produces a natural feel that’s ready to go straight from the package. For finesse fishermen, this soft plastic utilizes ElaZtech formulation for an appealing sink rate, feel and life-like action. The multiple colorways ensure you’re serving up a mouth-watering meal with each cast. Whether you’re a fishing rookie or veteran, the Z-Man Finesse TRD can add performance to your angling adventure.

Shop the Z-Man Finesse TRD



Zoom Super Fluke


When fishing with the Zoom Super Fluke, your angling success isn’t by accident. The realistic look and flow of this soft bait makes each cast irresistible to nearby bass. The Super Fluke family also includes swimming, junior and magnum models to mix up your presentation and keep fish interested. You can fish this top-performing lure weightless for topwater angling or weighted for lower depths. No matter your style, make having a fun day on the water a lock with the Zoom Super Fluke.

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Keitech Swing Impact


The Keitech Swing Impact is a knockout soft plastic option. Its seamless design and ribbed body can help prevent snags and presents a fuzzy target. Additionally, the Swing Impact’s flat tail produces an irresistible kicking action that can help invite a bite. Slits on this soft bait’s belly and back can help you to easily rig with off-set worm hooks. Pack a punch with your next cast and haul in your daily limit with the Keitech Swing Impact.


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Googan Squad Zinger Spinnerbait


Add some flash to your retrieve with the Googan Squad Zinger Spinnerbait. This successful bass lure imitates a fleeing baitfish as you try to provoke your next strike. The hand-tied skirt adds to the presentation with multiple colorways available. Don’t worry about line slippage with the Googan Squad Zinger. The rubber band knot stopper can help ensure your line stays in place as you retrieve your next fish tale. Take the Googan Squad Zinger for a spin and add another performance-laden lure to your tackle box.


Shop the Googan Squad Zinger Spinnerbait






Mike Bucca’s Baby Bull Shad


It’s difficult for anglers and fish alike to not notice the Mike Bucca Baby Bull Shad. As a smaller alternative to Bucca’s iconic lure, this four-piece hard bait can masterfully mimic swimming baitfish. The downsized ABS plastic components come together for a powerful, successful presentation. Grab your fishing setup by the horns and tie into success with the Baby Bull Shad from Mike Bucca.


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Rapala RipStop


Make trolling fish stop dead in their tracks with the Rapala RipStop. With a RipStop tail design, this jerkbait produces a ripping, flashing action as it swims. Use hard stops when retrieving the Rapala RipStop and take advantage of its life-like movement and shimmying presentation. The two-part plastic body and integrated lip for added durability can also ensure your lure can perform season after season. Choose between original and deep hard models and get ready for a successful hookup with the Rapala RipStop.

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Rapala Shadow Rap


The Rapala Shadow Rap is another effective lure from this trusted bass fishing brand. The swim pattern of this jerkbait features a horizontal struggle and vertical fade. Multiple Shadow Rap models exist to help you vary your presentations, including shad, deep and deep hard lures. All styles are complemented with two #6 VMC hooks for secure sets. Give your tackle box new light and add the Rapala Shadow Rap to your collection.

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River2Sea Whopper Plopper


Hook into good times with ease thanks to the River2Sea Whopper Plopper. This roll-resistant topwater lure can be easy to cast and effective on retrieve. Its tail rotates on the harness to create alluring rumbles and varying sound in the water for an appetizing presentation. The Whopper Plopper is built to withstand the hardest hits and strikes thanks to its soft, pliable plastic construction. Choose from an aquarium’s worth of colorways and give your next cast some pop with the River2Sea Whopper Plopper.

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Strike King Red Eyed Shad Lipless Crankbait


Professional design. Professional results. The Strike King Red Eyed Shad gives off an enticing realism thanks to the red 3D eyes and lipless design. An interior free-floating rattle can help add to the appeal by emitting a variety of attention-grabbing sounds. Corrosion-resistant VMC vanadium cone cut hooks can enhance this lure’s durability and make setting the hook a near-automatic connection. Set your eyes on your next trophy catch and cast with the Strike King Red Eyed Shad Lipless Crankbait.

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Strike King KVD Square Bill Silent Crankbait


Reel through cover and entice your next bite with the Strike King KVD Square Bill. This crankbait features a silent design that can mimic the aimless wanderings of baitfish. The KVD Square Bill is also masterfully detailed for a realistic profile with a chip-resistant finish. Choose the right weight and colorway for your fishing needs and pursue your daily limit.


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Z-Man Original ChatterBait


Casting the Z-Man Original ChatterBait can definitely get your fellow anglers talking. The patented design and trademarked hex-shaped blade can produce an irresistible mix of flash, vibration and action. Vary your retrieval rate and cover your entire fishing hole without fear of hydroplaning this impressive bass jig. Easy to rig for multiple presentations, you can even customize your setup with a soft plastic. Create a buzz with your fishing performance and cast out the Z-Man Original ChatterBait for more fun on the water.

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Mystery Tackle Box Bass Fishing Kit


Can’t make up your mind on which lures to choose? Let the magic come to you with the Mystery Tackle Box Bass Fishing Kit. Each box features five to six baits chosen and reviewed by product specialists and experienced tournament fishermen. Every kit also comes with tips, tricks and instructions for each lure to ensure your performance stays efficient. There’s no question that new, unique and exciting bass baits await you inside the Mystery Tackle Box.

Shop the Mystery Tackle Box Bass Fishing Kit

You’ve found the perfect lure, but how are you going to attach it to your line? Hook into these Pro Tips and discover how to tie the Palomar knot, double uni knot and improved clinch knot.