Hard Fishing Bait

Explore our extensive collection of hard fishing bait, designed to attract a variety of fish species with lifelike movement and vibrant colors. Crafted from durable materials, these baits provide exceptional performance in both freshwater and saltwater environments. Whether you're targeting bass, trout, or pike, our hard baits offer a range of sizes and styles to suit your fishing needs. Enhance your tackle box with reliable options that ensure you’re prepared for any fishing adventure. Experience the thrill of the catch with our top-quality hard fishing bait selection.

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144 products
View:  4896All|144 Products
Strike King KVD Splash Hard Bait

Strike King KVD Splash Hard Bait

$10.99

(2)

topwater lure strike inducing action ideal balance of spitting, chugging and walking premium components feather enhanced rear treble hook ultra- realistic paint job 3d

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5
I bought this at Walmart it's good looking and I 'm definitely excited to use it

5 joet567
I look forward to using this lure, hope it looks as good to the Bass as it does to me.

Rapala Jointed Shad Rap Crankbait
  • Yellow Perch
  • Shad

Rapala Jointed Shad Rap Crankbait

$9.99

(19)

This bait is amazing at enticing the bass to bite. ... gave this to my grandson he caught 6 1/2 lber Big Bass on it, I would recommend this lure to anyone needing a go to bait to catch a good

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5 Catch Release
I purchased this lure in the perch pattern. It swims straight and true right out of the box and has great action. It's a nice alternative to throwing the non- jointed Shad Rap or typical crankbait. I 'll buy more if I lose this one.

5 Lovethedrake
The color and design are what attracted me to this lure. It ’s light and is a deep diver and something I use outer to catch bass in our local small lake.

5 Mastapaine
I own several of these. Caught numerous walleye on them. Jointed action gets lots of attention and the bright color helps in deep water, or muddyish water. These are a bit more cost wise, but it's a quality item.

5 Door1839
Lure runs true and has great action. Would recommend.

5 ChadE
Not only does this jointed crankbait look great, it gives lots of movement and dives deep to get those big fish. I had great luck on this lure all summer in the mississippi River. The hooks stay sharp and are strong.

Strike King Pro Model Series 6XD Crankbait

Strike King Pro Model Series 6XD Crankbait

$8.99

(35)

Good product and always catch fish sunny cloudy rain wind ... I bought several of these lures in different colors and they really slam the fish in the

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5 SIUbass
The bass are going deep with the summer heat. This worked great... a couple of 4 pounders first time out

5 Andy717
Strike king makes high quality lures for good prices. Hooks are top notch and bait has a very nice action.

5 Rugbyjosh00
Needed a great crankbait and strike king ’s “ sexy Shad ” is always a go to in the winter!

5 Black jack baker
Good product and always catch fish sunny cloudy rain wind

5 Big Lee 18
I bought several of these lures in different colors and they really slam the fish in the summer!

Rapala Ultra Light Minnow

Rapala Ultra Light Minnow

$9.99

(5)

utilizing its weighted body, the ultra light minnow casts impressively far for a small bait, and runs about 2- 3 feet deep in the water column. ... weighted body for far casts unique lip design creates an enticing wobble and rolling action external etched scales, gills, and fins 3d...

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5 Ton24
Bought lure for small lake with excellent results.

5 Cocomo5
Can never have enough with kiddos around. Great for kids learning to fish

5 NY Bob
I only use Rapala hardbaits. They are the best by far!

5 SEangler
Used in a 10lb medium and in a 6lb ultra light rods, in both cases the casting distance is above average. I got some panfish and a bass.

5 RichieRich63
I have use this many times since it works in both the ocean as well as on the local lake the silver on it is very flashy and offers very good control.

Rapala X-Rap Jerkbait

Rapala X-Rap Jerkbait

$8.97-$14.99

WAS: $13.99-$14.99*

(48)

from slashbait® action to the classic rapala® wobble, the rapala® x- rap® jerkbait lets anglers achieve several fish- catching actions in one retrieve, giving you truly erratic action that draws fish in and does n't let

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5 NGB37
Catching fish with this little guy right out of the gate! I never regret a purchase of a Rapula- floating or suspending bait.

5 Trevorshorts
I used It in the spring and fall for trout. Rapala is the best brand around.

5 Catch Release
I 'm very impressed with the colors offered in the Rapala X- Rap collection and the quality and finish are nice. The jerkbait has good action and sharp hooks.

5 Lostone22
This jerk bait is an all season fish catching machine! With its unique darting suspending action, you will have great success.

5 bassmann
I bought this a short time ago and the first time I used it I caught several bass the biggest a 6 pounder

Strike King Pro Model Series 5XD Crankbait

Strike King Pro Model Series 5XD Crankbait

$8.99

(28)

Excellent choice to round out your gear with both hard and soft bait. ... This lure is actually quite effective and it does mimic one of the live fish normally used as live bait, as long as you get the most natural looking possible...

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5 Swordfish314
Caught my first wiper on it, I 'd say it works pretty well

5 Catch Release
The Strike King Pro Model 5XD is one of my go- to deep diving crankbaits. It 'll get down to 15- 16 feet on a long cast and lighter line. The 5XD is heavy enough to chuck a long cast, and runs deep without overpowering my heavy powered, moderate action, crankbait rod. It's got good action and runs true out of the box. The hooks are solid. The bottom line is that it catches fish.

5 DrunkJeff
When those largemouths start to go a little deeper, this is perfect for those mid- depth fish.

5 Yroc5975
I buy these over and over and over. Love the 5XD and 6XD sexy shad. Catches the big ones.

5 Yroc5975
Love the Sexy Shad 5XD, does everything i need it to and caught some big Bass

Rapala Shadow Rap Jerkbait

Rapala Shadow Rap Jerkbait

$13.99

(78)

the shadow rap blends the frantic turns and vertical fade of minnows perfectly to create natural minnow action fish find irresistible. ... Best walleye bait on the

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5 Potoc17
Love throwing this bait for smallies. Super castable.

5 RD 88
Excellent jerkbait, casts well and produces especially in fall /winter

5 Jakk
Required a sinking jerkbait and this fit the bill. I have always had trust in Rapala lures and this was no exception.

5
Simply catches fish, gets the job done. Will continue to buy

5 JDom123456
Used this at the lake and was getting some great bites. Lots of action.

Strike King Pro Model Series 3XD Crankbait

Strike King Pro Model Series 3XD Crankbait

$8.99

(33)

Great lure that reaches the depth i would like to fish at And avoids snags ... Fished a kayak tournament and caught not only the biggest bass of the day off of it but 3 more all on this

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5 Eddiefishing1976
Great bass lure for fishing small bodies of water!

5 Catch Release
The Strike King KVD 3XD comes equipped with strong hooks, and has good hunting action and medium/wide wobble. It's a solid bait to use when searching for suspended bass in the middle water column, or grinding a rocky bottom.

5 Hoodaddy1
Like most striking products, I think they are excellent and really catch a lot of fish. I 've yet to use this lure. I 'm hoping and I 'm waiting for it to warm up just a little bit more to be able to go. Catch me some nice small mouth out of a local small river.

5 blinkey
Perfect action catching fish already. I will be buying more of this brand

5 Deaone
Great lure that reaches the depth i would like to fish at And avoids snags

Rapala PXR Maverik 110 Jerkbait

Rapala PXR Maverik 110 Jerkbait

$17.99

(9)

features a long- cast system which provides accurate, ultra- long casts to maximize time in the strike zone the suspending, head- down posture mimics an injured baitfish can be fished slow with short twitches to walk the bait side- to- side or give it a quick snap...

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5 SilentTommy1
It ’s a Rapala so it ’s a quality bait with good action right from the start. But I have had some great success with it this year from 35 degree water up to 85. It doesn ’ t look like anything new and crazy but it just works.

5 Catch Release
The Rapala PXR Maverick jerkbait comes in nice looking colors and finishes and is equipped with sharp hooks. So far I 've been impressed with the action of these jerkbaits.

5 Vic92
I find rapala lures to be very effective and thenprice is unbeatable

5 Big P22
This jerk bait can be fished year round. Amazing action!

5 BillyBigBass2
This an another great Rapala jerkbait. Casts very well, great colors, good hooks, nice action. Only got a couple early winter trips in before the lakes froze. Should be excellent come spring though.

Rapala ClapTail 110 Hard Bait
  • Night Aurora
  • Broken Bone

Rapala ClapTail 110 Hard Bait

$19.99

Quick Facts

the durable body and balanced weight ensure long casts and a steady retreive, while the built- in belly swivel reduces leverage to keep fish pinned. ... tail 110 is a topwater bait with a metal prop and back blade that collide when retrieved, producing a unique two- tone...

Rapala Shadow Rap Shad Deep Swimming Jerkbait

Rapala Shadow Rap Shad Deep Swimming Jerkbait

$13.99

(15)

This is the first Shadow Rap I have fished and just like most Rapala lures, it ran great right out of the box even in the hard current I was fishing. ... ideal for bass and multi- species gamefish, the rapala® shadow rap shad deep hard...

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5 Boyca2021
Nicely balanced medium diver, easy to fish and affordable

5 AquaBueno
Yup. Hooks set themselves as hard as those little bass were striking. I like it a lot. Trolled it from my kayak.

5 Fish catcher
Purchased this bait for a bass tournament. This bait was perfect for summer time schooling bass. Hooks were strong and the bait was true right out of the package.

5 Veghead surfer
These are great lures which attract some big bass, I have personal experience. When pulled they give a thumping vibration, that's a big part of its attraction, as well as very good action for a deep jerkbait. Tough to lose one as they cost a pretty penny, but honestly if you love jerkbait fishing like I do you 'll love these lures, the shallow version are good as well.

5 MWMFL
This is the first Shadow Rap I have fished and just like most Rapala lures, it ran great right out of the box even in the hard current I was fishing.

Rapala Saltwater Skitter Walk Topwater Hard Bait

Rapala Saltwater Skitter Walk Topwater Hard Bait

$14.99

(10)

This Rapala saltwater skitter walk swimbait design& rattling works very well at attracking fish. ... Fishing with Skitter Walk this morning and caught two nice size speckled trout and a Jack cravelle in matter of

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5 Catch Release
This is a durable walking bait with a loud knocking sound and strong saltwater hooks. I use this for freshwater bass fishing. It has good action and walks the dog easily. I wish Dick's offered it in other color choices more inline with freshwater bass fishing.

5 Cmanos
I got it 2 weeks ago for this week while I ’ m down in South FL and I caught a small tarpon last night and the snook have been hitting it but I haven ’ t landed one yet.

5 MCFishing
I don ’ t go fishing for bass, redfish or speckled trout without a skitter walk tied on.

5 Salty man 915
I use these lures exclusively and catch every fish in my river on them. White works best.

5 Lupa
Great topwater lure! Use it all the time. Redfish, trout, bass.

Bomber Lures Shallow A Crankbait
  • Green Pearl
  • Chartreuse Black
  • Multi

Bomber Lures Shallow A Crankbait

$4.99

(4)

a perfectcrankbait for fishing over grass or shallow areas designed for waking the surface for shallow water fish premium, eye popping paint

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5 Ms0608
Works well, must have addition to your fishing collection

5 Spider G
Smooth as silk on water and casting out also Just ordered some for both my sons

5 Rlog
Looks good in the water, doesn ’ t get snagged easy.

4 Johnny 999
Nice bait. I love the colors the big Bagley offers and it ’s a great price for the item.

Leland's Lures Trout Magnet Hard Bait

Leland's Lures Trout Magnet Hard Bait

$6.99

(23)

I switched to other lures when I fish, because this lure makes fishing too easy. ... trout magnet hard bait specially designed for trout fishing long slender design with trout- specific colors unique stop and go action evenly weighted for proper...

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5 Knicksinsix33361
Flat out gets bit in small streams. Casts well for small size able to be worked in current.

5 P4tt
Can ’ t wait to throw this lure. Looks great and quality is good as well.

5 Mike13613
Works great as with all trout magnet products, will definitely buy more colors.

5 Wukillerbeez36
Best lure for trout!!! Always have one tied on!!! My favorite colors so far is brown trout and southern bell color.

5 TechGeek
Great quality trout hard bait, used it a few times now while out trout fishing. Does n't get hung up and clears the weeds easily. Looks like a real fish swimming through water and the hard bait has great action. Unfortunately, though it has n't produced a hit yet by a trout. I 'll keep at it and update the review once I 'm able to catch a trout with it.

Rapala Harvest Shad Hard Bait

Rapala Harvest Shad Hard Bait

$7.99

Quick Facts

classic rapala wounded- minnow action, durable plastic body construction and loud rattles make the harvest shad ideal for targeting your favorite game fish in any

No Live Bait Needed 3.75” Paddle Tail
  • Purple Haze
  • Krome Ave

No Live Bait Needed 3.75” Paddle Tail

$7.99

Quick Facts

everything you love abour no live bait needed's 3 '' baits, now in a 3. 75 '' size. ... hand- poured one at a time for realistic color blends high- end pigments and realistic color profiles tight tail- kicking action wide body profile pack contains 5 baits individual weight: 0. 23

Rapala Rippin' Rap 06 Lipless Crankbait

Rapala Rippin' Rap 06 Lipless Crankbait

$9.99

(47)

textured scale body lipless, tall body skinny shape designed to crank, swim and rip vmc® black nickel hooks hard vibrating action with loud distinctive bb rattle

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5 S1270
You will be very happy with this silent lipless. Great graphics and swims nicely on slack line

5 Lostone22
I ’ m so pleased with the performance, durability, and fish catching ability! Perfect for cold water fishing.

5 Chinofisherman
If you fish you fish Rapala end of story best since my early day of fishing

5 J perk
I just recently started using this lure, and I 'm glad I did!

5 fritz636
Best crankbait i have used, it dose n't matter largemouth, white bass or crappie it catches them all.

Rapala CountDown Hard Bait

Rapala CountDown Hard Bait

$9.99-$11.49

(16)

Great for trout fishing, especially in rivers and streams. ... This lure was exactly what I was looking for, small in size but attracts fish. ... In smaller sizes, this is a great lure for early season smallmouth

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5 Fishyguy6278
Bought it runs amazing for steelhead and everything else

5 Why do you need nickname
I bought this lure just in time for spring crappies. Caught 3 over 10 inches my first day out

5 Fishmsn2
In smaller sizes, this is a great lure for early season smallmouth bass!

5 MDavis2
I love this bait it is so versatile I have caught bream, crappie, catfish and bass.

5 Butch Van D
Sinking Rapalas are excellent trout lures. I use them 99 percent of the time that I fish for trout. If you were to look inside my fishing vest today you would probably find twenty assorted colors.

Strike King KVD Splash Jr. Hard Bait

Strike King KVD Splash Jr. Hard Bait

$10.99

(4)

This is the best lure ever I wasn ’ t catching fish but when I bought this I started catching fish ... This is the perfect size when the bait the fish are chasing is on the smaller

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5 The fish man
This is the best lure ever I wasn ’ t catching fish but when I bought this I started catching fish

5 Barefoot Petr
I recently tried fishing topwater and did n't get any bites because my lures were too big. This is the perfect size when the bait the fish are chasing is on the smaller side. The hooks are not as strong as I would like, but a quick change and it's ready to go. Highly recommended

5 Jhbird
Calls em up from deep water, sticky hooks and you can actually walk the dog with the right rod action.

5 Iamthephotoman
This little popper casts great! Caught a bunch of little guys and right on the “ last cast ” caught a 22 1/2 ” largemouth. Great top water lure

Rapala RipStop Jerkbait

Rapala RipStop Jerkbait

$13.49

(43)

I ’ m no expert or could compare this from one bait to another, but it caught fish for sure. ... durable 2- part plastic body with integrated lip dual control system hard plastic boot tail hard ripping flash hard...

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5 Potoc17
Love throwing this bait for smallies. Super castable.

5 ReXfrom559
Haven ’ t got a chance to really fish it. But looking forward to.

5 Deltona Dave
Good jerkbait. Works a well as the current trending baits from other companies but at a lower price point

5 Proline1988
I bought these baits a few years ago when they were on sale. I figured I 'd give it a try. Looked up how to use it and hit a Florida pond. Worked very well. At one point I had a bass on 6 consecutive casts. I now own 8 ripstop jerkbaits by Rapala.

5 Camdawg47
This matches the local baitfish in my lake perfectly

New
No Live Bait Needed Straight Tail Swimbait
  • Hyb

No Live Bait Needed Straight Tail Swimbait

$9.99

Quick Facts

2 pack sweep it, jig it, bounce it to get a reaction when fish are not in a feeding

Rapala Jointed Shallow Shad Rap Hard Bait

Rapala Jointed Shallow Shad Rap Hard Bait

$9.99

(2)

This bait has done me nothing but good! ... Great action and sound! ... Love the product! ... Love the product, great quality. ... wide swimming action shallow running suspending rhythmic rattle articulated body black nickel vmc® hooks hand- tuned and tank- tested for casting and

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5 Lockeness Monster
Love the product, great quality. Love the product!

5 DanielT
Ive been through at least 5 of these mostly because I use this all the time my best bait to throw out so far! This bait has done me nothing but good! The rattle and action will for sure attract and trigger a chase.

Yo-Zuri Crystal 3D Minnow Deep Diver Floating Hard Bait

Yo-Zuri Crystal 3D Minnow Deep Diver Floating Hard Bait

$15.99-$16.99

(3)

It fished very well, but no bites from stripers. ... I bought this lure after seeing it in action with my fishing buddy and on YouTube and man does it

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5 John 17
I purchased this Yozuri a couple of weeks ago I used it in a muddy Feather River. It fished very well, but no bites from stripers.

5 Blake
I bought this lure after seeing it in action with my fishing buddy and on YouTube and man does it work. Unfortunately I lost it on something big because it broke my line. I 'm definitely buying this one again and again couple different lures from yo zuri

On Sale
6th Sense Fishing Duke Lipless Crankbait

6th Sense Fishing Duke Lipless Crankbait

$9.99

WAS: $11.99*

(10)

unique wide head design gives the duke a tighter vibration while also displacing water giving it a hard thumping action upon retrieve the tighter wobble will improve the duke ’s effectiveness in colder water temperatures comes standard with super sharp hooks and premium

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5 bigdogggg
I 've used this lure several times this winter and caught a 4 pound largemouth in January.

5 S1270
Great lipless crankbait. Tight wobble and great graphics. Hooks could be better.

5 Enguego44
Slayed the game fish. Caught multiple northerns a walleye and a couple large mouth bass

5 Thom29
This was a gift from my wife, and it was a great one! Casts easily and catches bass.

5 Fishingdadof4
I really like this crankbait all year round. The color works almost anywhere. I love the hooks that 6sense uses as they are really sharp as well. Great baits

Rapala Skitter V Topwater Bait
  • Holographic Bone

Rapala Skitter V Topwater Bait

$14.99

Quick Facts

skv10 ... v- hull body topwater casting bait balance is weighted to the tail to allow for a quick and sharp “ walk- the dog ” motion vmc® black nickel round bend hooks translucent body with 3d holographic

Yo-Zuri Hydro Monster Shot Hard Bait
  • Double White
  • Pink Silver Chartreuse
  • Blue Pink

Yo-Zuri Hydro Monster Shot Hard Bait

$9.99

Quick Facts

the thin profile mirrors baits like sand eels, sardines, ballyhoo and spearing, while giving you the weight to make long casts to spooky fish. ... it can be fished from the surface to the bottom, and everywhere in between, in a 100+ ft of

On Sale
Norisada Blade Bait 5/8 oz.

Norisada Blade Bait 5/8 oz.

$3.99-$6.99

WAS: $4.19-$6.99*

(1)

I purchased this lure and it catches all kinds of fish. ... size: 2. 5 ” weight: 5/8 ounce uses: versatility of this bait is great for many species from crappie and perch to bass, walleye and trout perfect lure for many applications; including cast and retrieve, vertical jigging,...

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5 Bob44
[ I purchased this lure and it catches all kinds of fish.

Rapala Ultra Light Rippin' Rap Lipless Crankbait

Rapala Ultra Light Rippin' Rap Lipless Crankbait

$9.99

(6)

lipless rattle bait flat- sided for fluttering action when it falls through the water loud bb rattle system adds big vibrations to attract fish 3d holographic eyes create a realistic profile vmc® black nickel hooks yield solid

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5 Chris524
I bought this about a week ago tried it a couple times I have n't caught anything yet but I have a split body tiger color and it works great sometimes it's my go to

5 HaiZack
Definitely my go to lure. If you just wan na catch a fish tie one of these on. Its small but VERY loud for a tiny lipless crankbait. Can cast really good even with a bait caster and is fairly aerodynamic, lands straight and belly down `` 99% '' of the time. I use this for both salt and fresh water. Ive caught panfish of many sizes along with bass, chain pickerel, crappie, white+ yellow perch, red drum, baby striper barely longer than the bait to 20+ inchers. Its just a fish catcher! Colors I mainly use for this are helsinki shad and blue chrome( pure personal opinion but Im sure all the colors work). Im trying the pink tiger next! Random: This was one of the first rapala lures Ive ever bought back in the day( Im only 18, lol) and it quickly became a lure I always had faith in. Whenever I was feelin one of those `` not so serious '' kind of fishing days Id always have at least one of these in my mini tackle crate.

5 Zck96
This is a great all around lure. I buy it in the uv green tiger and it kills on days when nothing else works. I have caught almost every type of freshwater game fish in my area south eastern NY with this lure including but not limited to trout, bass, pickerel, muskies and perch. This is an essential part of an anglers tackle box.

5 TheJoker
I like this little crankbait. Casts far and I just rip it out of grass and brush. You can catch bass with this thing. I got mine in the Orange Tiger UV.

4 Rtfc317
Glad I bought it and would recommend it to a friend

Bandit Lures Deep Walleye Jerkbait

Bandit Lures Deep Walleye Jerkbait

$10.99

(8)

Great baits. ... Great bait for lake erie walleye. ... slender minnow jerkbait design provides strong predator fish attraction( walleye, zander, etc.) ... I have fished almost every color combination of them, the one that works the...

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5 stuckin ohio
nice lure in nice colors. wish there were more to pick from. i actually bought 2 clear walleye lures deep divers

5 Ranger188
[ Nice lure. Have n't caught any fish with it yet. Still hopeful.

5 rexpeep
I used it and caught five large mouth bass.# awesome

5 FishinJoe
Glad I bought this color, It sure put fish in the cooler last week!!

5 YakRanger24
Great for walleye, it's active and works as advertised

SPRO Chad Shad Glide Bait
  • Bone
  • Ghost Perch
  • Gizzard Shad

SPRO Chad Shad Glide Bait

$64.99

(4)

the spro kgb chad shad 180 glide bait offers anglers the power and versatility to target trophy- class bass with extreme efficiency and precision. ... perfected to provide the performance of a custom hand- built bait from super slow retrieves to the fastest burn, wide glides or choppy cuts, this...

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5 Knicksinsix33361
Good glide bait more of a chopper than a wide glide. Catches fish. Prefer to use it around cover and docks the big profile pulls fish out.

5 Jimbob2004
[ Been looking for this and most stores don ’ t carry them in store.

5 Deltona Dave
Cool looking bait. I bought two of them and run them on a tandem rig. Caught two twelve pounders on the first cast

4 Bigbassbenny21345
Great action and features. The bait has great action especially when chopping and the bait doesn ’ t blow out at higher speeds. It ’s more of a Shad shape so it doesn ’ t have a huge “s ” motion but great to throw around cover and docks. Nice finishes on these baits and durable so far.

Rebel Lures Wee-Crawfish Hardbait

Rebel Lures Wee-Crawfish Hardbait

$7.99

(2)

I have used this bait for over 15 years and works great and easy to cast ... Great bait, great action, good luck to all. ... this crankbait features a realistic body with a vibrant paint scheme to entice fish and create more

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5 Skeeter 195
I have used this bait for over 15 years and works great and easy to cast

5 Wag1
Bought a month ago when I saw a buddies double digit large mouth he caught with it. Landed some nice bass with it and a crappie dinner. Bought the smaller one for my fly vest for evening lake trout in the Smokies and Smith Mountain. Great bait, great action, good luck to all. The cricket works well also. Fish on! The Apex Dicks ca n't be beat. Great service all over the store from the time you walk in to you checkout. Rather go to to the lodge and hang out with those guys than be bled to death at the theater. I do n't know if this counts as a thank you, hope it does. They always give be a basket when im holding the purse, lol

Rapala Super Shad Rap Hard Bait

Rapala Super Shad Rap Hard Bait

$22.99

Quick Facts

premium balsa wood construction natural swimming action at any speed natural baitfish profile lifelike patterns stainless steel through wire vmc® black nickel hooks hook size: 3/0 excellent for northern pike, musky, largemouth bass, striped bass, peacock bass, walleye, nile perch and other large...

Rapala X-Rap Long Cast Saltwater Lure

Rapala X-Rap Long Cast Saltwater Lure

$19.99

(3)

designed to reach extreme casting distances, the lure operates best when being fished with a fast, steady retrieve. ... It has great action in the water ... Looks

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5 Fisherman154
I used it last week. It has great action in the water

Yo-Zuri Mag Darter Hard Bait

Yo-Zuri Mag Darter Hard Bait

$14.99-$17.99

(11)

I have caught fish of all sizes and the action is unbeatable. ... magnet weight transfer system offers long casts and perfect balance for a natural swimming motion darts from left to right, mimicking an injured baitfish scaled holographic foil realistic, lipless design large 3d...

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5 Kingly209
Works as intended, have caught several fish with it now! Highly recommend.

5 Fish22
I used this lure for stripers and blues. Great action in this lure. Cast far. Great colors to choose from.

5 Chase6576
Awesome lure for striped bass. I have caught fish of all sizes and the action is unbeatable.

5 Bigjohn12
Love the lure has great movement in the water and casts decently far.

5 Bc37
Go to lure for open beaches for stripped bass and bluefish.

Yo-Zuri Hyro Minnow LC

Yo-Zuri Hyro Minnow LC

$11.99

(11)

available in 10 proven colors, this hard bait sports a premium painted finish and large eyes that will draw in fish and trigger strikes. ... I bought this about 3 weeks ago to do some surfcasting so far its been catching alot of fish great swim...

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5 Big John from frisco
Great value and great quality. Catches the big one.

5 Chase6576
Awesome lure for stripers. It casts great and can be used in shallow water. Does not go too deep.

5 JCReal
It was excellent. Stripers and blues slayer. Highly recommended

5 tomg11757
Got this lure with my bonus points. Can ’ t wait to give it a try.

5 Tidal Fight Charters
Staple for Long Island striped bass. White works best

Heddon One Knocker Spook Hard Bait

Heddon One Knocker Spook Hard Bait

$11.49

(3)

This one will make your topwater fishing look easy. ... excellent for bass, the one knocker® spook® hard bait is equipped with a single tungsten rattle in a sound- intensifying chamber to produce a loud thump that draws in fish from a

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5 Yroc5975
Love the spook. Love the top water bite!! They crash this thing!!!

5 Trout killer
This one will make your topwater fishing look easy. Walks like a dog. Knocks like a..... I do n't know... But it works and it's funny.

Rapala (Dives-To) Series Crankbait

Rapala (Dives-To) Series Crankbait

$11.99

(145)

Great hard bait ... They are great when fish are not in a really active mood. ... They are well made and catch fish. ... Number one go to crank bait If you ’ re tough getting a bite in the summer you got ta use a DT crank...

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5 Bass ninja
These are outstanding year round any condition cranks. They have good action and good quality. Straight up fish catchers.

5 Jeffyeti
This is a great little lure for all fresh water species especially large mouth spotted bass

5 S1270
Al got he DT ranges are fantastic when fished for the appropriate scenario. Hooks are ok.

5 Hawk T
High quality Rapala DT- 6 lure, paint scheme is excellent. Fish attracting lure.

5 Mrgambit20000
It ’s the number one crank bait to put in your hand throughout the year

Rapala Ultra Light Shad Hard Bait

Rapala Ultra Light Shad Hard Bait

$9.99

(5)

Love the action from this guy fish can ’ t resist need more of these in my tackle box for sure ... this lure features a swimming movement and classic shad appearance that fools the weariest of

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5 AlphaTanker
These are usually my go to crank baits and I always buy more when they ’ re on sale for my kids to fish with.

5 Paulie S
I believe this is the 3rd time purchasing one of these. They are great, just keep em out of the trees! We have a lot of success with bass and trout on them.

5 DJG33
Love the action from this guy fish can ’ t resist need more of these in my tackle box for sure

5 Waycaster
Good for panfish, perch, and small bass. Definitely worth it to pick a few up if you have an ultra light setup

Rapala Jointed Deep Husky Jerk Crankbait

Rapala Jointed Deep Husky Jerk Crankbait

$9.99

(10)

I love Rapala baits! ... Great bait ... Rapalas are fish producers that catch all species of fish, dependable! ... A true classic that has produced many, many fish for me over the 30+ years I 've owned

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5 Catch Release
This jointed jerkbait is a good alternative to a solid bodied jerkbait that most anglers throw. The hooks are sharp and the colors are amazing. I 'm very impressed.

5 MichiganFish616
Rapala never lets me down. I ’ ve been using a lot of their Jerkbaits for a while and they always attract fish.

5 Pops247
I love Rapala baits! I love Rapala baits! I love Rapala baits!

5 Jwatt87
I have caught so many fish on this lure! It has been a great addition to my arsenal!

5 Jmarquay
I love this lure I have caught a lot of bass 3 to 4lbs

Rapala Shadow Rap Deep Jerkbait

Rapala Shadow Rap Deep Jerkbait

$13.99

(31)

complete with x- rap style finish, textured body design, and vmc® hooks, the rapala® shadow rap® deep is the perfect way to draw out hungry fish in deeper

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5 Castmaster 93
Incredible lure right here... something about it is like the husky jerk but on steroids.. sometimes the husky jerk will out perform but when it gets down to it this monster catches big big fish for me. 43 inch 22lb northern took this and attempted to run, best fish of the year and that ’s saying something. LOVE IT. Own close to 40- 50 of them now.

5 Scuby
I purchased this a few weeks ago for spring fishing in Illinois. Love the action. I have used jerkbaits in my gear for years and this one has really produced. Great balance. Runs true with no adjustment. I like the fact that I can get this down to depth.

5
The Rapala Shadow Rap Deep is my go to jerk bait in deep water. Great price point for the quality you get.

5 DRuddon
Caught a fish within five minutes of taking it out of the package. The sinking design also helps you consistently keep contact with cover and get a few feet deeper than your average suspending jerkbait; crucial in cold water.

5 KVD
The perfect fall clear water bass bait, great color great action for a great price.

Rapala Floater Elite Hard Bait
  • Gilded Bluegill

Rapala Floater Elite Hard Bait

$16.99

Quick Facts

high- definition patterns and metallic gilded faces elevate its visual appeal, while its consistent performance across all retrieve speeds makes it a reliable choice for multi- species freshwater

Rapala Floater Elite Hard Bait
  • Gilded Rainbow Trout
  • Gilded Silver
  • Gilded Gold Shad

Rapala Floater Elite Hard Bait

$16.99

Quick Facts

constructed of premium balsa wood natural baitfish profile increased weight generates longer, more accurate casts one- piece through wire construction adds durability high- def patterns with metallic gilded faces bring these finishes to a new

Rapala Shallow Shad Rap Crankbait
  • Perch
  • Silver
  • Demon

Rapala Shallow Shad Rap Crankbait

$11.49

(11)

This bait worked great for me and caught many fish. Unfortunately, the plastic lip broke off on mine. ... premium balsa wood construction yields a very responsive bait complete with authentic baitfish details and

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5 WV Wrestle Mom
Bought as part of a gift and they seemed to enjoy it

5 2CANsam
This lure is amazing! Almost a fish with every cast!!!!

5 Strong
Caught several largemouth bass and some pickerel. Has very good action!!

5 JABE
These work great when fished at the edge of weed beds. Also good in open shallow water.

5 JimmyB1
I sorted through a clearance bin and found a special deal( Buy 5/Get 5). I located an assortment of Rapala Shallow Shad Raps and bought them. Great buy for a proven lure.

Rapala X-Rap Twitchin' Minnow Saltwater Hard Bait

Rapala X-Rap Twitchin' Minnow Saltwater Hard Bait

$15.99

(4)

x style translucent body 3d holographic eyes slow sinking subsurface walk- the- dog aggressive side- to- side movement xtreme flash and x- rap attitude action are combined to create a seductive presentation use a glide and drop technique to position the lure in front of the targeted...

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5 GlitchDingle
Very satisfied with this lure purchase, Rapala is one of the best in the game, and for good reason. This X- Rap Twitchin' Minnow performs very well. Great action and color.

5 Chos
Great for catching Tarpon! Does the job and catches the fish!

5 RO54
I bought this a month ago for trout and red drum. The water was very tannic colored. This lure worked when others would n't. It got the trout to bite and I even caught couple small reds. I 'm going to get couple different colors to add to my tackle box

Rapala Jointed Crankbait

Rapala Jointed Crankbait

$11.49-$12.49

(31)

This hard bait is by far the best hard bait I have ever owned. ... balsa wood construction broken back design classic minnow profile vmc black nickel hooks fished top to bottom hand tuned and tank

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5 ParentOfFiveYoungers
Bought this for my river fishing. It is a great ad to the tackle box.

5 Morris08
Great action! Would highly reccomened this lite to anyone!

5 RobbyZ
Always impressed with Rapalas quality and likeness to the real thing. Got lucky when I found these because they were marked down.

5 Wishful boatman
This is one of my go- tos for days out on the lake!

5 Fishyfishy12
A great original lure that can catch just about anything. I mainly use it for bass with a slow steady retrieve. Great at night too!

Tsunami Shockwave Spoon Fishing Lure

Tsunami Shockwave Spoon Fishing Lure

$4.99-$8.99

(10)

The overall quality is great the hooks are strong and don ’ t bend and are very sharp ... nice weight, lure easy to cast i have this lure in multiple colors ... Good

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5 Fedex guy
This might be one of the best fishing lure I 've ever had very durable dose not rust and got me many fish throughout these weeks6

5 Fishing58382
Great lure for jigging! Works well in the bay and not tol heavy.

5 Romeop2
I bought this lure about a month ago and it works great, slays mackerel.

5 jach990
Have n't been able to use them yet but they look very promising.

5 GR366
Great quality, excellent price. Looking forward to fishing season to give this one a try.

Yo-Zuri Big Game High Speed Vibe Hard Bait
  • Holographic Black
  • Mackerel
  • Holographic Blue

Yo-Zuri Big Game High Speed Vibe Hard Bait

$16.99

Quick Facts

“ power body ” with through wire construction welded shaft vibrating action 3x treble hooks for a clean hookset patented color change technology can be trolled up to 15 knots cast- and- retrieve or fish vertically in the water for a variety of gamefish can be...

On Sale
Mach MachShad Swimbait

Mach MachShad Swimbait

$8.97

WAS: $14.99*

(45)

Good lure for bass and other freshwater fish ... unbelievable swimming action, the double- jointed body runs true while producing vibration like no other swimbait exceptional lure in clear water burn it fast for reaction strikes, crawl it slow or try pausing for finicky...

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5 FishingTime24
Lifelike movements in the water, looks great as well. I would recommend the item.

5 Papuchoelrey
This thing never disappoints me when I throw it in the water it makes me look and feel like a pro

5 FishyFisherFish
Currently my favorite swim bait. I ’ ve caught plenty fish on it and it ’s fairly priced for beginners.

5 Rex329
Swims beautifully and havent had a fish come off it. The hooks are crazy sharp.

5 Lukey24
I am happy that I got this lure. I caught a lot of fish already and told my cousin about it

Fish Lab Mad Eel Saltwater Lure

Fish Lab Mad Eel Saltwater Lure

$14.99-$18.99

Quick Facts

special jig hook keeps fish pinned to hook belly ribbing moves more water side- to- side rolling action for water displacement chamber in front of bait ensures straight rigging ensures hook is deep enough in bait to run straight sizes: 7. 5 ” /3. 5 oz., 8 ” /5. 25...

Rapala X-Rap Jointed Shad Hard Bait

Rapala X-Rap Jointed Shad Hard Bait

$21.99-$22.99

(7)

neutrally buoyant with an exaggerated swimming motion, the x- rap® jointed shad hard bait mimics the movement of a wounded minnow, provoking strikes from game

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5 mwcfh12489
Perfect size bait for PA muskies! Easy to throw and can even be used with spinning gear.

5 Barefoot Petr
Excellent lure for striped bass in the early season. The large profile is anatomically correct for menhaden( also called bunker), and the larger size limits the number of smaller fish able to hit it.

5 joeyb106
caught so many bluefish with this!! hands down one of the best hard baits i have bought

5 Joel
Awsome in saltwater for stripers, blue. Also amazing to use in freshwater for pike and Muskie all around an amazing lire

5 jeepsrs
Love this lure, catches huge stripers. Troll it 3 mph and hold on.

Yo-Zuri 3DS Minnow Suspending Jerkbait

Yo-Zuri 3DS Minnow Suspending Jerkbait

$9.99

(6)

the realistic and enticing 3d body design of the 3ds minnow suspending jerkbait makes it an ideal choice when fishing for inshore saltwater game

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5 matyfish8
One of the best lures in my arsenal for multiple species in Florida. Lgm bass, peacock bass, snook, juvenile tarpon, cichlids, gar. Everything hits this.

5 Casanova
I ’ ve had great experiences catching fish with this lure. It looks great in the water when it moves like a real fish.

5 Capt Wild Bill
I have several of these lures because they produce fish

5 bojonski
great crankbait for beach fishing for snook with life like qualities that would increase your chances for a hook up.

Rapala Original Floating Hard Bait

Rapala Original Floating Hard Bait

$10.99-$11.99

(69)

Nice quality fishing lure ... Works perfect when fishing shallow ponds and lakes. ... This lure first came to me I opened it up and the first thing that jumps out is out is color and material of lure.. the HD color makes for fast fish action on any...

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5 Papaw59
Just what the Dr ordered to catch a few bass. Always dependable Rapala baits

5 Bodid
Great product just wish they had the black and gold product they were out sales man didn ’ t bother to check said whatever we have is out on the floor

5 P0p p0p
Got a hit first cast. Perfect weight, and easy to cast.

5 Cocomo5
Great for my 7 year old who is serious about fishing

5 FisherGuy75
I keep at least 2 of the small black original Rapala floating minnows in my tacklebox at all times. They just catch fish! I have caught everything from crappie to perch to 4+lb Bass! Love these, and the quality is unmatched. Simply the best.

Yo-Zuri 3DS Minnow Suspending Jerkbait

Yo-Zuri 3DS Minnow Suspending Jerkbait

$8.99

(7)

One of the better hard baits under lights for trout. ... Great shallow hard bait ... excellent rolling action reflective 3d prism effect lifelike color pattern and eyes 3d body design strong and sharp round bend treble hooks excellent for inshore saltwater game...

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5 Deltona Dave
Nice smaller twitch bait that suspends perfectly. More body roll than side to side darting. Casts far and catches bass

5 SweeetLew
Got the holographic ayu for a recent trip to St. Pete. It did not disappoint. Was getting skunked and switched to the ayu. Almost every other cast I was landing fish. Had my first double catch ever! Really sharp hooks and casts well. I highly recommend.

5 Johnny 123
Have caught several fish since purchase. has great action.

5 FishyNC
I own many of these lures now and not one has disappointed me. They have a great action when twitched and work well on trout, rock, and redfish.

4 RMD124
Even though these are on the smaller side, I ’ m still able to cast them pretty far with a bait caster. I like the look and flash and how well they suspend on the pause.

Yo-Zuri 3D Inshore Twitch Bait
  • Bone

Yo-Zuri 3D Inshore Twitch Bait

$9.99

Quick Facts

the 3d inshore twitch bait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. ... put it all together and you have a high quality saltwater japanese hard bait at an extraordinary price

BOOYAH Buzz Buzzbait

BOOYAH Buzz Buzzbait

$6.99

(3)

blade: painted and aluminum hooks: 4/0 mustad uses: bass buzz buzz bait lure effective on post- spawn bass design and details: made with premium hard coat paint features 3d red eyes and flared gills durable mustad® hooks mimics the action of a baitfish skipping...

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5 S1270
You will not be disappointed with this lure. It gets votes period! Add a trailer and hang on after it ’s crushed

5 Adam198835
This things swims in a straight line and I love the loud clacking sound it just drives the fish nuts and they smash it I hook up constantly with this little beauty.

5 manasquanmike
THESE BAITS WORK WHEN THE TIME IS RIGHT... WARM WATER THE RIGHT MOON AN TURNED ON FISH, YOU CAN HAVE A BALL.... WELL MADE AN WHEN ON SALE OR NOT THEY ARE PRICED RIGHT.... GREAT PRICE AN WELL MADE

6th Sense Fishing Dogma Topwater Bait

6th Sense Fishing Dogma Topwater Bait

$9.99

(2)

designed as a 'walk- the- dog' topwater lure constructed to glide and turn with the twitch of the rod, and knocking rattle system cupped mouth to spit water as it walks on top, causing more commotion to entice fish premium super sharp black nickel hooks, 3d eyes, gill plates, scales, and a life-...

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5 Kenner429
Best walking bait on the market. Casts very well and is easy to walk

On Sale
Yo-Zuri Crystal 3D Minnow Floating Hard Bait

Yo-Zuri Crystal 3D Minnow Floating Hard Bait

$9.99

WAS: $10.99-$12.99*

(14)

the crystal 3d minnow floating hard bait has a bright reflection and a colorful “ attack point ” insert, attracting fish with an irresistible appearance and increasing your hook

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5 Fisher1965
I brought this a month ago and used it surf fishing and had great results. I bought several more to use the next time I go to the beach. I will also be using these on my home lake.

5 Johnny 999
Yo- zuri lures are the best. Great color options and a large range of colors

5 Rey S
Yo- Zúri are always top of the line lures, probably the best on the market. They are expensive but worth it. They colors and action are great

5 Islandman70
Excellent looking in the water and really nice to cast.

5 EvanMorgan27
Great for baiting fish diffidently buying more when it ’s time

On Sale
Mach Sprayin Shad Hard Bait
  • Ghost Perch
  • Skunk

Mach Sprayin Shad Hard Bait

$8.97

WAS: $14.99*

(23)

Great bait for fishing or practicing in a lake or a pond ... unique open gill design allows water to pass through, leaving an unbelievable spray and bubble trail spits and sprays water like no other popper bright eye- popping colors mustad® kvd elite short triple grip hooks provide...

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5 cocoB
[ Perfect for fresh water fishing on boat or land. My son has had great success. Would buy again!

5 Brep
My son caught a bass with this lure. It is now his favorite

5 Chuck1234567
Took these on vacation to pa. The action and sound was great the hooks were sharp. The feathers on the trailing hook didnt last very long tho. In all they worked great even on a slow retrieve they seemed to have a wale bait kind of action

5 RM559
I bought this hard bait to replace some that i lost in the brush, after i had caught a few trout with them.

5 Jerricci
This is an amazing lure I have caught many bass over 3# pounds with this lure i would highly recommend this

Bill Lewis Rat-L-Trap

Bill Lewis Rat-L-Trap

$8.99

(72)

Classic and versatile bait that catches fish! ... Mimics bait fish very well ... perfect for fishing bass, pike, salmon, and plenty of other species of fish, the bill lewis® rat- l- trap® has a very natural...

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5 Lisa D
Always quality product, works right out of package. I love my Traps!

5 Joe saitta
I bought it about a month ago had good action. Little guy Caught a couple fish so far biggest was about 3 to 4 pounds

5 Justin Z.
Without a doubt one of the most `` proven '' lures in my arsenal! I throw the Original Rat- L- Trap almost ever time I go out and no matter the conditions or location, you can usually find a color and presentation that works. I 'm pretty sure I 've caught just about every species of freshwater wish in the lakes that I fish with this lure and it just keeps on producing. My favorite colors are chrome/blue and chrome/black.

5 Lostone22
Great for the dog days of summer and, cooler water temperatures.

5 Bob44
[ I have caught a bass and musky on this bait. Works great.

Rapala X-Rap Saltwater Jerkbait

Rapala X-Rap Saltwater Jerkbait

$15.99-$21.99

(22)

Great fishing “ plug ” for inshore fishing. ... This is a tackle box must have it is like a long A bomber but it has a little more action which allows you to fish it a little slower which can be a bonus on some

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5 Matticus3114
I fish freshwater, but am looking for good quality baits for bigger fish. Looks great can ’ t wait to use it.

5 Barefoot Petr
I use these lures in various sizes to troll for striped bass in the Chesapeake and they work very well. I use them in different sizes depending on the depth of the water, but the swimming action and rattle make are great for enticing fish to bite. They also have a good erratic action when cast and twitched on a slack line, which causes reaction strikes.

5 termigator
I bought this specific color( pilchard) to mimic the greenies and they worked great. I was fishing for Spanish mackerel at Sebastian Inlet and casting next to people using Gotcha lures, silver spoons, and jigs and I was easily outfishing them. I was casting into the breeze and was still getting a decent distance thanks to the casting weights inside the X- Rap. I would recommend the X- Rap for anyone fishing for Spanish mackerel. In my experience, it also catches plenty of bluefish, but I would recommend changing the hooks out to 4X hooks. The hooks that come with the lure tends to bend too easily from the violent head shaking bluefish tend to do.

5 Arisjk
Great fishing “ plug ” for inshore fishing. Trouts snappers reds and snooks love it

5 Lodnarb
Bought these many times and glad I have, I will continue to do in the future

Heddon Rattlin Spook Hard Bait
  • Pearl Shad
  • Bone/Orange Belly

Heddon Rattlin Spook Hard Bait

$11.49

(1)

Topwater fishing is fire. ... practically ringing the dinner bell for feeding fish, the rattlin spook® hard bait features a rattle chamber with tungsten bb ’s that produces the sounds of panicked and fleeing

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5 Trout killer
Topwater fishing is fire. This lure has a nice rattle. And walks the dog with ease.

Strike King KVD 1.5 Deep Diver Hard Bait

Strike King KVD 1.5 Deep Diver Hard Bait

$10.99

(2)

Do n't be limited to a depth when you can add this amazing lure to your arsenal. ... deep diving bill dives 9 ft. and beyond erratic action while still running true attractive, chip- resistant finishe 3- d “ look- alive ”

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5 Angle89
It has a tight wobble so a slow retrieval seems to work well.

5 MichaelT2
Lets start by talking capabilities. Compared to the elite KVD 1. 5 which is a standard go- to lure in tournament fishing, the deep diver allows for the extra depth necessary to reach those hard to reach areas with steep elevation changes such as rock ledges, hard bluffs, or even deep grass ridden areas with hard roots. Adding the extra 4 feet reach compared to the 3- 6 ft on the 1. 5 will allow you to knock up against that cover and structure where those lunkers are sitting. Do n't be limited to a depth when you can add this amazing lure to your arsenal. With my own personal success i can guarantee you will want to have more than a few of these on hand for your next big tournament.

Fish Lab Mack Attack Slow Sink Hard Swimbait
  • Green
  • Ghost
  • Red Head

Fish Lab Mack Attack Slow Sink Hard Swimbait

$19.99

Quick Facts

the hard mack attack comes in seven fish and is rigged with two treble hooks and a single hook with flash- feather tail hook, these baits have an impressive hook up

Egret Baits Jumbo Vudu Shrimp
  • Bloody Mary
  • Creole Magic

Egret Baits Jumbo Vudu Shrimp

$10.99

Quick Facts

comes pre- rigged on a 1/4 oz jig head with a 4x strong hook outstanding under a popping or rattling cork can also be free lined off the bottom and trolled using your trolling

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